Creating the title card started out with some sketches of what I thought could work for the title card, though these were very simple all 3 helped design the final design. It is worth mentioning that the text in all of these does not relate to the idea, but more so a placeholder for the position.

The first sketch was designed to have the logo inside somewhat of a red glow with an effect similar to a bloodshot eye. I wanted to have it slowly expand out over the course of the soundtrack. However, during my creation of this, I found that the glow looked too cheesy against the white text and the bloodshot didn’t sit right.

My second design I wanted to create a scene behind the text using masking layer for the font I would use. I experimented with this briefly as I wanted a motion within the text. Although the original design didn’t become true I discovered the method of fractal noise that I went with instead.

The entity is the key focus when it comes to Dead By Daylights lore. However recreating the entity became somewhat of a mess when animating in a title card. The entity is something I believe belongs more in the title sequence than animated in with text.

 

When designing the draft, I started playing about with the elements I liked the most. Once I had chosen a random font I tried to create the effects above. I started with the background mask and stumbled across the fractal noise effect. I then changed the font to something more fitting for the effect and worked from there. I next tried to make the bloodshot effect, but the red looked extremely cheesy, so instead I opted to change it into a glow and an additional blur of the text. Having the entity wrap around the text did not work with this theme. So instead I decided to add the fog creeping in at the edges using a solid, oval mask and fractal noise.

To finish off I wanted to make it seem like orange embers burning to white so I added curves to the text to accomplish this.